The Trump campaign has set their sights on a new target – deeming this the most important issue of the 2020 presidential race.
With a major new ad buy, costing them more than $10 million, the Trump campaign has shifted their focus on an area where Trump has exceled before and many Americans trust him to do so again – the economy.
“We believe the economy, and who is best to handle the economy, is going to be the defining issue in this race,” the official said. “Voters know that President Trump built the world’s best economy once, and he’s already doing it a second time.”
The official added: “It’s going to be a defining issue, and will win the race.”
The campaign touted the president’s efforts in terms of job creation, saying that the Trump administration has seen 10.6 million jobs created in the last four months – which followed historic job losses amid the coronavirus pandemic – while billing it as “the single greatest period of job creation in the history of this country.”
“When you look at just August, which was 1.4 million jobs, that is 2.5 times the number of jobs created in the entirety of the eight years that Joe Biden was vice president,” the official said. “And so people want to vote for a president who will reopen the economy and knows what he’s doing.”
Still, the campaign is not abandoning their law and order messaging, as the president during an event over the weekend again highlighted his tough-on-crime stance, and slammed Democratic rival Joe Biden as being weak.
“He’s not strong for law and order and everybody knows that,” Trump said Sunday.
The shift from the campaign comes as priorities for voters become more clear.
According to the latest Fox News poll, voters are far more concerned about the economy than they are violence and crime. 87% of likely voters concerned about unemployment and 83% concerned about the spread of the novel coronavirus. The same poll showed that just 64% of likely voters were concerned about crime and violence in their communities.
The re-focusing on the economy comes as the Trump campaign aggressively highlights the president’s economic record prior to the coronavirus pandemic – as well as steps taken to recover after the shutdowns.
Meanwhile, the Trump team official said that they have been “primarily focused” on early voting states, specifically shifting their messaging to focus on the economy and present voters “with a clear choice between the president’s record on the economy and Joe Biden’s terrible ideas and terrible record.”
The ads are slated to be “testimonial ads,” and will feature “real people” speaking directly to voters.
“Testimonials straight to the camera from real people is a different direction,” the official said. “These will cut through.”
The official noted that the style of ads is a “continuation of what we did during the convention.”
“Letting Americans hear from real people whose lives have been positively impacted by President Trump’s policies,” the official said, adding that the individuals featured in the ads are part of what the president has described as the “silent majority.”
“They are sharing their testimonials and are silent no longer,” the official said.
The campaign also added a national cable ad, titled the “Jobs President,” which slams Biden’s economic record.